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We’ve noticed a growing number of searches in Singapore asking whether Cinch is legitimate. It’s a fair question to ask of any company operating in a relatively new category. Device-as-a-Service is still an emerging model in Southeast Asia, and consumers and businesses alike should do their homework before committing.
So rather than simply asserting our credibility, we’d like to let the evidence speak.
Recognised by Forbes Asia as One of the Region’s Companies to Watch
In 2025, Cinch was named to the Forbes Asia 100 to Watch list — widely regarded as one of the region’s most credible recognitions for emerging companies. Selection is based on market potential, business model strength, growth track record, and regional contribution. Cinch was one of only 14 Singapore-headquartered companies to receive this recognition.
This is an independently assessed acknowledgement that Cinch’s mission — making technology access more affordable, flexible, and sustainable — is being executed at a level that warrants serious attention.
Read our announcement: https://cinchtech.ai/blog/forbes-asia-100-to-watch-2025-cinch/
Backed by $28.8 Million from Southeast Asia’s Leading Institutional Investors
In April 2025, Cinch closed a USD $28.8 million funding round led by Monk’s Hill Ventures, one of Southeast Asia’s most established venture capital firms.
Institutional investment at this scale does not happen without rigorous due diligence — across financials, legal compliance, team integrity, and market validation.
Cinch operates at the intersection of consumer aspiration, industry digitalisation, and environmental sustainability — value propositions that are particularly relevant across Southeast Asia’s growing middle class.
Full announcement from Monk’s Hill Ventures: https://www.monkshill.com/content-hub/cinch-raises-28-8m-expand-device-as-a-service-platform
Coverage:
- Tech in Asia: https://www.techinasia.com/news/cinch-bags-28-8m-to-disrupt-gadget-ownership-in-asia
- DealStreetAsia: https://www.dealstreetasia.com/stories/sg-device-subs-service-startup-cinch-bags-29m-in-monks-hill-led-funding-round-437542
- e27: https://e27.co/cinch-wants-to-change-how-southeast-asia-owns-tech-one-subscription-at-a-time-20250416/
Samsung’s Official Subscription Partner in Singapore
When Samsung launched the Galaxy S26 Series, they named Cinch as their exclusive subscription partner — featured directly on the official Samsung Newsroom Singapore. Consumers can subscribe to the Galaxy S26 Ultra with low monthly payments, worry-free protection, and a device-upgrade option upon completion of the term.
The co-branded platform, samsung.cinch.sg, was built in partnership with Samsung to give consumers flexible, affordable access to the latest Galaxy devices without large upfront costs.
A global brand of Samsung’s standing applies strict compliance and partnership standards. Their continued, public association with Cinch — now spanning multiple flagship generations from the S25 Series through to the S26 — is among the strongest third-party validations available in this market.
Samsung Newsroom — Galaxy S26 Series launch: https://news.samsung.com/sg/samsung-galaxy-s26-series-buds4-series-singapore-pricing-availability
Our Samsung subscription platform: samsung.cinch.sg
Expanding Across the Region: Cinch Launches in Malaysia
Growth is another marker of a company that is delivering on its promises. In September 2025, Cinch officially launched in Malaysia, bringing Device-as-a-Service to a second major Southeast Asian market.
The launch introduced subscription plans from RM22 per month, with no upfront cost, no credit card required, and flexible terms ranging from 3 to 18 months — covering smartphones, laptops, tablets, and more from brands including Apple, Samsung, OPPO and Lenovo.
The Malaysia expansion was covered across regional and local technology media, reflecting the broader market interest in Cinch’s model as it scales beyond Singapore.
Our Malaysia platform: https://www.cinch.my
Coverage:
- Nasi Lemak Tech: https://nasilemaktech.com/cinch-malaysia-device-subscription-launch/
- TechEnt: https://techent.tv/2025/09/18/want-the-new-iphone-getting-it-is-a-cinch/
- ProductNation: https://productnation.co/my/31133/cinch-freedom-and-flexibility-to-try-new-devices-malaysia/
- e27: https://e27.co/this-malaysia-day-cinch-connects-malaysians-to-the-latest-devices-20250916/
Real Scale, Real Impact
Cinch today has deployed over 25,000 devices across Singapore and Malaysia, with more than 90% reused through multiple subscription cycles — a recirculation rate that reflects both the health of the underlying business model and a genuine commitment to reducing e-waste. We provide Device-as-a-Service to businesses across Southeast Asia, from lean startups equipping their first teams to enterprises managing device fleets at scale.
The environmental trajectory of the model is significant. At full scale — one million devices in annual circulation — Cinch’s circular approach is projected to drive in excess of 62,375 tCO₂e in gross avoided emissions and divert over 100 tonnes of e-waste annually. For enterprises with ESG commitments, this is not a peripheral benefit. It is a core part of why the DaaS model exists.
For businesses evaluating Cinch as a device management partner, we are happy to walk through case studies, pricing structures, and deployment timelines. Reach our enterprise team at cinchtech.ai/business.
Consistently Strong Customer Ratings
Across review platforms, Cinch customers consistently rate the service highly — with particular praise for responsive customer support, fast delivery, and the accessibility of the subscription model. Our Google review score stands at 4.5 stars based on 1,400+ reviews.
Cinch: A Verified SEA DaaS Business
Due diligence is the right instinct — whether you are a prospective customer, an enterprise evaluating a device management partner, or an investor assessing the market. We welcome scrutiny, because the evidence holds up.
If you’d like to learn more about how Cinch works, visit of our consumer or enterprise websites:
1. cinchtech.ai
2. cinch.sg
3. cinch.my
