Asia’s Largest Device-as-a-Service Platform

We’re building the region’s leading circular tech ecosystem, where business growth aligns with environmental impact.

Cinch | Asia’s largest Device-as-a-Service Platform

70% CO₂ Reduction

10,000+ Devices Circulated

40% Lower Total Cost Of Ownership

60% MoreTime Saved

We believe tech shouldn't cost the earth.

Every second, 1,000 laptops are thrown away. By 2025, global e-waste will reach 74 million tonnes. We live in a world where devices go to landfills and access remains a privilege.

At Cinch, we’re building something different. A world where technology isn’t linear. Where devices don’t go obsolete after ownership. Where access isn’t limited by capital.

Not just because it’s the smart thing to do. But because it’s the right thing to do.

Circularity In Motion

Technology should empower, not encumber. We offer a range of solutions, from a D2C Subscription Platform, an Enterprise DaaS and white-label subscription solutions.

For Consumers

Access the latest devices through affordable, flexible and sustainable monthly subscriptions.

For Businesses

Streamline device lifecycle management and reduce costs with our Device-as-a-Service platform.

Our Partners

Access Over Ownership

Device-as-a-Service is transforming the world of technology.

Instead of clunky device ownership, DaaS enables seamless procurement, maintenance and recycling in one end-to-end subscription.

Organisations can deploy faster, manage smarter, and scale effortlessly. Turning device management from a cost centre into a strategic advantage with Cinch.

Affordable Access

Less Risk, More Reward

Access to technology shouldn’t be limited by capital. Our subscription model turns large upfront costs into monthly payments, eliminating the burden of ownership while reducing the cost of devices.

40% Total Cost of Ownership
Flexible

Upgrade On Your Terms

Whether you’re scaling an enterprise or upgrading your personal device, our flexible subscription model adapts to your evolving needs. One platform, endless possibilities.
Sustainable

Close The Loop On Waste

The world produces 62 million tonnes of electronic waste every year. With our circular approach, we’re reducing carbon output while maximising device value. Sustainable tech isn’t just possible, it’s profitable.

Subscription Operating System:
Building The Future

Cinch’s operating system powers subscription-first distribution for Telcos, Retailers & OEMs, enabling them reduce risk, maximise device lifecycle value and integrate circularity into their existing service models.

Dynamic  Pricing

Dynamic Pricing

AI-driven multi-variable pricing algorithm.
Seamless Vendor Integration

Seamless Vendor Integration

API-driven platform for instant telco, retail, and OEM connectivity.
Smart Subscription Management

Smart Subscription Management

Proprietary payment orchestration, automated billing, renewals and upgrades.
Embedded Financing & Risk Intelligence

Embedded Financing & Risk Intelligence

Instant credit decisioning and capital-efficient funding.
Automated Lifecycle Management

Automated Lifecycle Management

Multi-supplier, service and offtake integration and automation.
Optimised Logistics & Inventory

Optimised Logistics & Inventory

End-to-end logistics integration and asset-tracking.
Build your subscription ecosystem with Cinch.

Your Trusted Partner Across APAC

With infrastructure spanning across the region, we deliver enterprise-grade device management at scale. Our robust regional network ensures consistent service delivery, rapid deployment, and responsive support.

Hear From Our Clients

With Cinch handling our device lifecycle management, we no longer worry about inventory, logistics, or device refreshes. It’s been a game changer for our operations.

Maisie Tan Lead, Project & Operations, SPH Media Limited

As a sustainability-focused enterprise, aligning our tech usage with our environmental goals was critical. Cinch’s circular model offered us an ideal solution that’s affordable, flexible, and sustainable. It’s empowering to know that subscribing to devices with Cinch also means lower carbon emissions.

Sam Hon Co-Founder, CREX

We’ve chosen to work with Cinch to offer our consumers in Singapore a flexible and affordable option to own our latest devices, which supports our sustainability agenda. Achieving resource circularity for our products throughout their entire life cycle is key for the brand, and Cinch’s Device-as-a-Service supports this vision, while balancing consumers’ aspirations of having access to the latest technology innovation in market.

Timothy Tan Director and Head of Integrated B2B, Samsung Electronics Singapore

As a sustainability-focused enterprise, aligning our tech usage with our environmental goals was critical. Cinch’s circular model offered us an ideal solution that’s affordable, flexible, and sustainable. It’s empowering to know that subscribing to devices with Cinch also means lower carbon emissions.

Sam Hon Co-Founder, CREX

Customer Success Stories

SPH
From High CapEx to a Smarter OpEx Model:
How SPH Managed Their Tablet Program With Cinch 
Vertis
How Vertis Digital Achieved Rapid Growth Without Heavy Upfront Expenditure
Tech Without Limits

Join us in building Asia’s largest circular tech ecosystem.

Join us in building Asia’s
largest circular tech ecosystem.

Accelerated deployment, automated management and sustainable disposal built into one subscription.

Flexible, affordable, and sustainable, DaaS is the smarter way to upgrade to the latest tech.

Get fresh insights about DaaS, circularity and the subscription model.

Cinch x Alba

The Sustainability Imperative:

Rethinking Consumer Tech Consumption in Singapore

Download the white paper

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