SPH’s core business revolves around content creation, not device management. Yet, the expansion of the News Tablet Program demanded significant resources to handle procurement, logistics, and device maintenance. Demand fluctuations made it difficult to forecast tablet inventory, leading to both stock shortages and excess supply. Managing logistics, repairs, and lifecycle renewals placed an increasing burden on internal teams, diverting valuable resources away from SPH’s core media operations. The high upfront costs of device procurement further constrained budget flexibility, creating inefficiencies in scaling the program.
What started as a promising subscription model soon became an operational challenge, one that required an end-to-end device management solution.
Cinch provided a comprehensive Device-as-a-Service (DaaS) solution, allowing SPH to focus on delivering premium journalism while Cinch handled every aspect of device lifecycle management. From procurement and configuration to deployment and maintenance, Cinch took over the entire operation, ensuring that SPH no longer had to manage the complexities of large-scale device distribution.
By integrating with SPH’s internal systems, Cinch enabled automated forecasting, allowing for better inventory planning and eliminating the risk of stock shortages or over-ordering. Logistics, maintenance, and device replacement were outsourced, ensuring a smooth and cost-effective process. Most critically, Cinch transitioned SPH from a capital-heavy procurement model to a flexible OpEx model, reducing financial risk and unlocking growth potential.
Within the first year of partnering with Cinch, SPH Media saw significant improvements in its News Tablet Program. Delivery lead times were significantly reduced from 14 days to just 5 days, ensuring faster fulfillment and a better subscriber experience. Stock-outs were eliminated, allowing for seamless onboarding of new subscribers without disruption.
Operationally, the burden on SPH’s internal teams was dramatically reduced, freeing resources to focus on digital content innovation rather than device logistics. The shift to an OpEx model provided greater financial flexibility, reducing the strain of large upfront costs and enabling the company to scale its subscription service with ease.
With Cinch handling our device lifecycle management, we no longer worry about inventory, logistics, or device refreshes. It’s been a game-changer for our operations.
As digital consumption continues to rise, SPH now has the operational infrastructure needed to sustain long-term growth while continuing to provide a premium digital news experience.
Looking to scale device management without the complexity? Get in touch with our team at Cinch today to see how we can support your business.
160 Robinson Road, 14-04, Singapore, 068593
UEN: 202221862D
160 Robinson Road, 14-04, Singapore, 068593
UEN: 202221862D
160 Robinson Road, 14-04, Singapore, 068593
UEN: 202221862D
Accelerated deployment, automated management and sustainable disposal built into one subscription.
