In March 2024, Vertis Digital’s CTO, Gurlin Singh Lamba, explored Cinch’s device-as-a-service subscription to solve an urgent device need. What started as a single laptop subscription quickly became a strategic partnership.
As demand surged for the Vertis’ services, the company went through hiring sprees, making quick access to new devices critical. Traditional procurement processes, which were slow and required high upfront investment, were not viable for a fast-moving company. Cash flow constraints made bulk purchases a challenge, and without a dedicated IT team, device procurement and lifecycle management created unnecessary administrative overhead.
The company needed a flexible, fast, and cost-effective solution that would allow them to equip employees with minimal operational friction.
Cinch provided a tailored device subscription model that allowed Vertis Digital to scale its IT fleet effortlessly. The company started with a single laptop in March 2024, and as the team grew, they were able to incrementally expand their device inventory without financial strain.
With rapid order processing and expedited delivery, Cinch ensured that every new hire was onboarded with a fully functional device within days. By transitioning from a CapEx-heavy model to a low-cost monthly OpEx structure, Vertis Digital freed up working capital for other business priorities.
Beyond procurement, Cinch’s full-service lifecycle management allowed Vertis Digital to operate without the need for a dedicated IT team, removing administrative burdens and streamlining operational efficiency.
With Cinch as its trusted device partner, Vertis Digital has established a long-term strategy for IT device management.
The company now enjoys fast and flexible scaling, with new hires receiving their laptops without procurement delays. The switch to a predictable OpEx model has significantly improved cash flow, allowing for reinvestment into business growth initiatives. Operationally, the elimination of manual IT procurement processes has minimised delays and inefficiencies, allowing the company to stay focused on delivering cutting-edge digital solutions.
Partnering with Cinch has been a game-changer for Vertis. Their high-quality equipment, rapid delivery, and reliable support enabled us to scale quickly without the usual IT headaches. More than just a vendor, they’ve been a true strategic partner in our growth journey.
Gurlin Singh, Co-Founder, Vertis Digital
160 Robinson Road, 14-04, Singapore, 068593
UEN: 202221862D
160 Robinson Road, 14-04, Singapore, 068593
UEN: 202221862D
160 Robinson Road, 14-04, Singapore, 068593
UEN: 202221862D
Accelerated deployment, automated management and sustainable disposal built into one subscription.
